Performance Marketing and Joy’s Law

Performance Marketing. Performance marketing is typically described as a form of digital marketing where 3rd party advertisers – i.e., networks, agencies, affiliates, etc. – drive consumers to an advertiser, brand or offer and are paid when a specific action (click, a lead, or a sale), is completed.    There is no sugar coating it, Performance … More Performance Marketing and Joy’s Law

Is ‘Find Your Passion’ Terrible Advice?

Love Your Family Work Superhard Live Your Passion –         Gary Vaynerchuk, VaynerMedia The saying above is written on a whiteboard in my home office as a reminder of what I do and why I do it. If you don’t know who Gary V is, and you feel like you could benefit from some professional motivation mixed with a little … More Is ‘Find Your Passion’ Terrible Advice?